Innovation in Open Access Publishing

Open access publishing is a frontier, but it is a frontier that is too often constrained by discussions based in activist or anti-market views about information distribution and the role of government. I prefer to view open access as a laboratory for innovation. I agree government-funded research should be widely and easily accessible, but I don’t believe there is one simple way forward. Instead I embrace those entities and people that are innovating new open access models. Further, the models needs to move more rapidly beyond journals and into monographs, archives and other digital items. I believe open access should be engaged as a business model; the end result being more and better types of content freely available to students and researchers as a result of entrepreneurialism, innovation and the very best of governmental and private sector thinking coming to bear on the opportunity. In this column I will describe a recent initiative to bring open access to a new Alexander Street anthropology archive and then introduce recent efforts in open access monograph and journal publishing from the University of California Press and Ubiquity Press.

Open Access Archives
At Alexander Street, we have long seen making silent voices heard a central component of our mission. In the field of anthropology, we know that the seminal ethnographies of the twentieth century that defined the discipline are underpinned by an enormous volume of unpublished and un-digitized field notes, photos and other forms of ephemera. Our standard business practice has been to select such un-digitized content and then to digitize, index and make salable; but the sheer volume of content in the corpus of twentieth century ethnography makes this nearly impossible, thus our exploration into open access alternatives. When we scanned the landscape of open access offerings in archives we found the vast majority to be government or institution-funded; the stand-out exception being the offerings of Reveal Digital, such the Student Non-Violent Coordinating Committee Digital Archive, 1960-1969. Reveal Digital uses a sales threshold approach that is based on establishing a revenue target after which the archive becomes open to all. This, of course, relies on the largesse and good will of the well-funded and/or philanthropic to bring important archives open to the world.

At Alexander Street, we are bringing forth a new open access model for archive publication. Our new collection, Anthropological Fieldwork Online, will bring open access archival content to the world by merging “for fee” and “for free” content into a single offering. Based on the preference of the many archives we are working with to digitize their field notes of anthropologists such as Victor Turner, Margaret Mead and Bronislaw Malinowski, we will we present three alternatives side-by-side in one offering: for fee (traditional purchase or subscription), hybrid (for fee for a period of three to seven years and then freely open) and sponsored open access on publication. We will return 10% of the “for fee” revenue we generate to digitizing and delivering content open access and we are encouraging the archives delivering content for fee to return a percentage of their royalty to digitizing and delivering open access content. From this pool of monies we will prioritize and digitize the archival content that the trustees want open access on publication and never salable. Our open access model builds on the fundamental proposition that content owners and trustees of archives have different objectives and some have varying levels of need to generate revenues to sustain their operations. Anthropological Fieldwork Online will represent these great previously unpublished ethnographic works in a single platform with some content freely available on launch (and this will be ever growing), some content perpetually behind a paywall and some content that will begin behind a paywall but migrate to freely available in five and seven years.

Open Access Monographs
The University of California Press is bringing new thinking to the publishing of open access scholarly monographs. The Article Processing Charge (APC model), while the standard for STEM journal publishing, has not yet taken deep roots in the scholarly monograph space; this is particularly true in the humanities and social sciences. And monograph publishing, in general, struggles in maintaining its prestige and legitimacy when it veers from its standard print format. Luminos, the UC Press OA initiative for monograph publishing, seeks to address these many concerns by focusing on quality assurance through the use of the same review process in place for their print monographs and by launching with several high-profile authors among the first published. But the real innovation in the Luminos model is the community-funding approach to bringing born-digital, open access monographs to life. By sharing the costs of publication across the publisher, the many contributing and sponsoring libraries and minor APCs (in the range of a typical STEM journal article, i.e. $7500), the press brings together a group of likeminded stakeholders to ensure the viability of the program. And for authors who cannot afford the APC, the press will offer assistance in the form of sponsorship derived from its various revenue streams around the Luminos model. The Press describes the model as a starting point and expects that funding mechanisms will shift and evolve over time, but the out-of-the-gate offering is an important step for open access publishing.

Open Access Journals
I began this column by stating, among other things, that the conversation around open access needs to move aggressively beyond journals into monographs, archives and other digital items. So it may seem odd that I finish by highlighting the efforts of Ubiquity Press; a decidedly journal-oriented open access publisher. But Ubiquity Press is so much more. Brian Hole founded Ubiquity Press to address the high APC costs to publish open access and to ensure that coverage was better extended into the humanities and social sciences. With APC as low as $450 for a journal article and $4500 for a monograph, the model is clearly addressing cost. But the innovation Ubiquity Press is bringing to open access is with its platform that allows for the publication of the aforementioned “other digital items.” Open access will eventually extend to the datasets that inform the scholarly journal articles and monographs (and I write this as an erstwhile scholar fully aware of the currency of primary data generated by the researcher through blood, sweat and tears), and the Ubiquity Press platform allow for the open delivery of data, software, hardware, bioresources, etc. Ubiquity Press sees this platform as its main innovation and is making it available to university presses so that university-based publishing may continue to rise in importance beyond monographs.

Summary
Demand driven models (the subject of my last column) and open access publishing have been the two most fertile grounds of innovation in the library services space over the last 10 years (opinion of course!). Thinking about how these two trend lines evolve and which people, institutions and companies will push them forward is top of mind for me. Come see our plenary session at Charleston on Open Access and let me know what you think will happen in OA and DDA.

David Parker

David Parker

David Parker is head of business products for Alexander Street Press, the leading provider of multi-media databases to the global university library market. David founded Business Expert Press and served as the President of its sister company, Momentum Press. BEP and MP specialize in applied, concise ebooks for advanced business and engineering students.Prior to that, David was editor-in-chief for business publishing at Pearson Education. David holds a bachelor’s degree in international studies from George Fox University and a Master’s Degree in anthropology from the University of Arizona. He has also completed executive education at City University Seattle and the University of Chicago. David serves on the publisher’s advisory board to SIPX (Stanford Intellectual Property Exchange).