Report: Google Chromebook in the lead for K-12 devices

According to a report by Futuresource Consulting, Google’s Chromebook platform is the best-selling device in K-12 education in the US for the second quarter in a row. In the report on the global uptake of personal computers in K-12 education, Chromebook PCs accounted for more than 35% of all personal computing devices. Chromebooks continue to outpace the sales of competing platforms such as Apple’s iPad and other notebooks within the US market.
However, the report goes on to say that despite the rapid uptake of Chromebooks, Apple continues to be the brand leader in the US K-12 education market with its MacBook and iPad solutions.

2014-12-USA-K-12-chart

Another interesting component of the research includes that globally, the uptake of mobile devices in K-12 education is developing very differently. Chromebooks have yet to see the levels of uptake they have in the US in other countries (the US accounts for over 85% of Chromebook global sales YTD).  Meanwhile, Android tablets – which have not seen substantial uptake in the US – continue to be deployed as part of national education projects in several emerging countries.

Some of the most significant education projects globally in 2014 include FATIH in Turkey (where more than 700,000 tablets have been deployed to students), Computers for Schools and the national 4G auction in Colombia (more than 350,000 tablets to students to-date), and a national project in Mexico where more than 600,000 tablets have been shipped.
According to the report, tablets still remain the device of choice, particularly in emerging countries and within the Asia-Pacific region where price is a key consideration for larger scale projects. Notebooks have also seen uptake as part of several national scale projects such as Elcot Phase Three in India, Turkmenistan’s annual education project, and a recently-announced notebook project in Georgia that was won by Acer.

2014-12-Global-K-12-chart

Photo of students using Chromebooks by Kevin Jarrett 

Michelle Harven

Michelle Harven

Michelle is a current graduate student at Emerson College and an intern at Boston's public radio station. She enjoys exploring the world of educational technology and writing about the ever-changing sector and its potential.