Branching Minds Presents at Kaplan Edtech Accelerator, Powered by Techstars

Branching Minds announced today that they have presented at the Demo Day hosted by Kaplan EdTech Accelerator, powered by Techstars. Branching Minds is a NY-based startup company focusing on the special needs segment of the education market, by developing an online tool and mobile application to help parents to assess and identify a child’s individual learning needs, and then connect them to appropriate, high quality services to address these needs.

The presentation was the culmination of the startup’s participation in Kaplan EdTech Accelerator. Each participating company receives $20,000 equity investment from Techstars (with optional, elective $150,000 convertible note from Kaplan), and gets access to mentorship from top industry insiders and entrepreneurs, as well as office space and access to Kaplan’s market insights and 1M active students userbase.

For more details on Kaplan Edtech Accelerator and what it offers to the participating startups, please visit

For our Q&A interview with Yonatan Doron, Founding Advisor and Director of Marketing at Branching Minds, please read

Below please find the official Branching Minds press release:

New York, NY (October 22, 2014) – Branching Minds, developer of an online tool that helps teachers and parents identify, understand, and address students’ learning challenges, presented to over 400 critical stakeholders in the edtech community, including angel investors, venture capitalists, industry leaders, and potential school partners at the Kaplan EdTech Accelerator Demo Day.

Building up to Demo Day, Branching Minds completed an intensive three-month immersion program for education technology startups through the Kaplan EdTech Accelerator, Powered by Techstars. During this time, Branching Minds expanded its team, bringing together artificial intelligence and technology experts, learning scientists, and veteran educators. The New York-based startup launched its product in September 2014 and has signed up 10 schools and a district around the country, including charter, public, and independent schools.

Founder and CEO Maya Gat, a former teacher and mother of two, said: “I am incredibly proud of the growth Branching Minds has achieved in this short period of time. We are encouraged by the support we have received so far, and we are excited to connect with additional partners to bring Branching Minds to schools and families and help their struggling learners.”

Adam Fried, Ed.D., Superintendent of Harrington Park School District and a pilot partner of Branching Minds, said: “Branching Minds is a game changer. As Chief Education Officer, I have recommended Branching Minds to my fellow colleagues, and we are in the development phase of creating an 8 sister school consortium based around Branching Minds to impact our Response to Intervention program.

Don Burton, Managing Director of the Kaplan EdTech Accelerator, Powered by Techstars, said: “Branching Minds has developed a solution that will have lasting impact on the K12 market, and also on the larger markets for tutoring, digital ELL, parents, and international education. Branching Minds began the accelerator in July with an idea and they are presenting investors and industry leaders with a product and a clear strategy to help students get back on track.”

Yevgeny Ioffe

Yevgeny Ioffe

Yevgeny Ioffe, or as people call him, Yev, has been working in both the startup world and established companies. His career spans from joining Xplana Learning as it launched to Cengage Learning to MBS Direct when it acquired Xplana in 2009. Yevgeny brings to EdTech Times his passion for start-ups and technology, along with his interest in the ever evolving world of edtech. Yevgeny obtained his BSc and MA from Brandeis University and MBA from Boston College.