The Desktop Productivity App is Hot Again
As a generation gone increasingly mobile, we users are more likely to adopt apps on their mobile devices before later installing the desktop version. However, the desktop version is no longer an added bonus, but a necessary feature for productivity apps that would like to stick around. Think Evernote: while useful as mobile- and web-based applications, it becomes difficult to replace once it’s accessible through the desktop.
Desktop has made a comeback with the help of cloud-based infrastructure for productivity tools (think Google Drive).
All of those mobile-first companies are coming to realize that the key to sticky engagement is being omnipresent and for most knowledge workers that means bridging to the desktop as well. So everything old is new again.
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Yvonne is a writer for Edtech Times who is most interested in technology's role in culture. When she is not combing the web for the latest in educational technology, she is reading classic literature or watching the game on TV. You may know her from Gradeable, Boston.com, Emerson College, Busa Wine & Spirits, UMass Dartmouth, or Burlington High School.