Digital Content for Education is in Demand

According to the latest annual review of how districts are spending on non-hardware technology, the Software & Information Industry Association found that digital content made up 42% of the market in 2011-2012, up 6% from 2010-2011. The report, “2013 U.S. Education Technology Market: PreK-12,” found that English/language arts content is the largest category while the science and “other” content is seeing the biggest gains, year-over-year.

Districts are seeking content that’s aligned with the Common Core State Standards. Solutions like McGraw Hill’s Time to Know provides a variety of materials at different instructional levels for differentiated instruction. According to Geoff Fletcher, the deputy executive director of the nonprofit State Educational Technology Directors Association, schools are also looking for and “iTunes approach” to content, or access to specific “chunks” of information from a larger stockpile.

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Yvonne Chan

Yvonne Chan

Yvonne is a writer for Edtech Times who is most interested in technology's role in culture. When she is not combing the web for the latest in educational technology, she is reading classic literature or watching the game on TV. You may know her from Gradeable,, Emerson College, Busa Wine & Spirits, UMass Dartmouth, or Burlington High School.