Amazon introduces all-you-can-eat content service for kids and their Kindles

Amazon has introduced Kindle FreeTime Unlimited, an unlimited content service featuring educational apps, books, games, movies and tv shows for kids ages 3-8. All of the content is already pre-screened for age-appropriateness.

Kids can:

  • Explore all the content on their own and pick for themselves what to read, watch or play next
  • Have individual profiles where everything in their library is theirs—no sharing a home screen with siblings or parents and no losing their place in a movie or TV show when someone else picks up the Kindle Fire
  • Easily explore their favorite topics—pick a favorite subject like “Princesses” and navigate seamlessly between princess books, princess games and princess TV shows

Kindle FreeTime Unlimited is an optional extension to Kindle FreeTime, a free feature on the new Kindle Fire family, which re-invents parental controls and offers parents new tools like Time Limits, which helps parents manage their kids’ screen time. FreeTime Unlimited is designed to make FreeTime even better for parents and kids: when a parent signs up for FreeTime Unlimited, thousands of content titles automatically appear in FreeTime, sorted by their kids’ age and gender, alongside the titles parents have already approved from their own collection of content.

Brands included in FreeTime Unlimited include Disney, Nickelodeon, HIT Entertainment, PBS Kids, Reading Rainbow, Sesame Workshop and others.

“With games like Where’s My Water? and Where’s My Perry? Disney is bringing hours of entertainment to Kindle users in any age group,” said Tim O’Brien, VP of Business Development, Disney Games in a prepared statement. “Amazon’s Kindle FreeTime Unlimited is a great way to introduce some of Disney’s most popular apps to an even larger audience.”

“PBS KIDS is dedicated to providing educational and engaging content that opens up worlds of possibilities for kids,” said Lesli Rotenberg, Senior Vice President, Children’s Media, PBS. “We are excited to work with Amazon on Kindle FreeTime Unlimited to offer a new opportunity for today’s on-the-go kids to play and explore with their favorite PBS KIDS characters in an age-appropriate way.”

FreeTime Unlimited will be available on the all-new Kindle Fire, Kindle Fire HD and Kindle Fire HD 8.9” as part of a free, over-the-air software update that will be automatically delivered in the coming weeks.