1st quarter numbers confirm iPad is (still) clear leader in tablet wars
Any sales gains Android and Kindle tablets made during the holiday season have been all but erased in the wake of a weak first quarter for those devices and a strong one for Apple’s iPad, as well as all iOS devices, the Cult of Mac reports.
“Apple reasserted its dominance in the market this quarter, driving huge shipment totals at a time when all but a few Android vendors saw their numbers drop precipitously after posting big gains during the holiday buying season,” said Tom Mainelli, research director, Mobile Connected Devices at IDC. “Apple’s move to position the iPad as an all-purpose tablet, instead of just a content consumption device, is resonating with consumers as well as educational and commercial buyers. And its decision to keep a lower-priced iPad 2 in the market after it launched the new iPad in March seems to be paying off as well.”
Read the full story at Cult of Mac.