Tackling America’s creativity crisis starting with an iPad game

Big data. Quantitative metrics. Analytics. Play.

One of these terms is not like the others.

At Launchpad Toys, we build digital toys and tools like Toontastic, an iPad app that let kids create, learn, and share their stories through play. It might seem odd for a startup whose mission is to inspire kids’ creativity to be throwing around these buzzwords. We’re the first to admit it.

When it comes to toys and apps, these words make us all a bit squeamish. Assessment measures are controversial enough in the classroom, so what role do they have in the playroom?

LaunchPad co-founder Andy Russel in a guest post for Venture Beat.