US colleges & universities say Facebook, YouTube top list of best recruitment tools
A recent study conducted by the Society for New Communications Research at the University of Massachusetts Dartmouth Center for Marketing Research concludes that a growing number of US colleges and universities are relying on social media and mobile applications for recruiting and reaching their students. In the report, one in three responding schools indicated that social media was better than traditional media—including newspaper, television, radio, and print—for reaching its desired audience.
“This is the first time a study has documented ROI for those using social media in the high-ed sector,” said Senior Fellow and Research Co-Chair Nora Ganim Barnes, in a prepared statement. “It is interesting to see that colleges and universities are moving away from printing and other traditional media tools and moving towards using social media tools.”
