New study: being an online student in 2012
In attracting students to online degree or certificate programs, institutions should look close to home. According to a new report released today by The Learning House, Inc. and Aslanian Market Research, 80 percent of online students live within 100 miles of a campus or service center of their institution. “This is one of the key observations contained in Online College Students 2012 that institutions should consider as they work to build online enrollments,” noted Carol Aslanian, Senior Vice President of Aslanian Market Research and principal author of the report.
After conducting surveys with 1,500 prospective and current online students nationwide, Learning House and Aslanian Market Research supply insight and information to colleges and universities that seek to serve online students. “Education is a pathway for personal and professional growth, and online education helps people achieve these goals,” said Dr. David Clinefelter, Chief Academic Officer at Learning House and coauthor of the report. “Knowing how, when and why people enroll in online programs helps institutions offer more effective programs. We are pleased to contribute that knowledge.”
